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Social Media Guide to Success

CathPaqu By CathPaqu Published on November 4, 2015

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Either you are a businessman or a stayed at home mom, social media will finds its way in your life. Business wise or not, social media is a part of billions of people every day lives. More precisely, We Are Social estimated, in January 2015, that there were 2.08 billion active social media accounts and 1.65 billion accessing from mobile. How to get started and rise to success?

This article will take you step by step!

Step 1:

Effectuate competitive intelligence

It comes here to target the best practices in your field on social media and learn from those. For example, read reviews and most popular publications.

Step 2:

Define your social media objective 

Increase referral traffic to your site or brand awareness? Why do you want to be on social networks?

Step 3:

Know your audience

  • Age, demographics, center of interests, values
  • Understand the behavior of your target in order to generate the desired content

Step 4:

Choose the right social media according to the targeted audience

− Facebook, Twitter, LinkedIn, Google Plus, YouTube, Pinterest and Instagram

Step 5:

Once chosen, it is important to set the tone of each of these platforms

Try not to publish the same content on each of them and find a different perspective

  • What makes your company interesting?
  • In addition, it is important to maintain a balance between the promotional content (promoting the company or offer discounts), educational (inform on industry news), events (invite the community to an event) and interactive (ask questions, end sentences, or poll the audience)
  • In order to be aware of what is happening in your area of interest, it is easy to create Google alerts automatically returning by email articles, blog notes, videos and other online material about topics that interest you.
  • Join groups of interests

Step 6:

Frequency

  • Facebook: 2 times per day, seven days a week, 9:00-10:08 a.m.and 3:04 p.m.
  • Twitter: 4 to 5 times a day
A. 10:14 AM
B. 12:07 PM
C. 2:19 PM
D. 3:07 PM
E. 5:15 PM

  • LinkedIn: 1 time per day, 8:14 a.m., no weekends
  • Google Plus: 2 times per day, 9:03 a.m. and 7:04 p.m., no weekend


Step 7:

Content strategy

What makes your company interesting?

  • In addition, it is important to maintain a balance between the promotional content (promoting the company or offer discounts), educational (inform on industry news), events(invite the community to an event) and interactive (ask questions, end sentences, or poll the audience)
  • In order to be aware of what is happening in your area of interest, it is easy to create Google alerts automatically returning by email articles, blog notes, videos and other online material about topics that interest you.
  • Join groups of interests

Step 8:

Create an editorial calendar

  • Includes all your blogs and content projects in a same document
  • The second calendar “of content” will allow you to include all messages as well as dates and the hour of publication


“ Where to find the Hootsuite link to the PDF version and Excel of both calendars:

http://blog.hootsuite.com/social-mediatemplates/

Step 9:

Free social media tools

  • Facebook: WolframAlpha
  • Twitter: followerwonk
  • LinkedIn: HowSociable
  • YouTube: HowSociable
  • Pinterest: buffer or ViralWoot
  • Instagram: iconosquare or collecto

Step 10:

Measure performance

  • Have you established the metrics by which you'll measure social media success?
  • Do you have an analytics or measurement tool prepared to track these metrics?
  • How often will you analyze your results?
  • Are you prepared to quickly change your strategy in response to these results?

My name is Catherine Paquette, I am trained in Marketing Communication and specialized in E-commerce. I am passionate about consumer behavior and all the mysteries surrounding Neuromarketing. I ... Show More

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