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User Experience

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Measuring the User Experience

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

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The Elements of User Experience

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. With so many issues involved-usability, brand identity, information architecture, interaction design- creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.

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Observing the User Experience

Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.

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Successful User Experience: Strategies and Roadmaps

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand: How to bring high-level planning into concrete actionable stepsHow Design Thinking relates to creating a good UXHow to set UX Goals for a product or project How to decide which tool or methodology to use at what point in product lifecycle This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.

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Mobile User Experience

This is your must-have resource to the theoretical and practical concepts of mobile UX. You'll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you'll start off learning how to communicate mobile UX flows visually. From there, you'll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you'll understand how to prototype and use these patterns to create websites and apps. Whether you're a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you'll be better equipped to maneuver this emerging specialty.

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Communicating the User Experience

A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision. * Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed * Provides practical guidance that you can put to work right away on their own projects * Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently * Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.

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Smart Things

The world of smart shoes, appliances, and phones is already here, but the practice of user experience (UX) design for ubiquitous computing is still relatively new. Design companies like IDEO and frogdesign are regularly asked to design products that unify software interaction, device design and service design -- which are all the key components of ubiquitous computing UX -- and practicing designers need a way to tackle practical challenges of design. Theory is not enough for them -- luckily the industry is now mature enough to have tried and tested best practices and case studies from the field. Smart Things presents a problem-solving approach to addressing designers' needs and concentrates on process, rather than technological detail, to keep from being quickly outdated. It pays close attention to the capabilities and limitations of the medium in question and discusses the tradeoffs and challenges of design in a commercial environment. Divided into two sections, frameworks and techniques, the book discusses broad design methods and case studies that reflect key aspects of these approaches. The book then presents a set of techniques highly valuable to a practicing designer. It is intentionally not a comprehensive tutorial of user-centered design'as that is covered in many other books'but it is a handful of techniques useful when designing ubiquitous computing user experiences. In short, Smart Things gives its readers both the "why" of this kind of design and the "how," in well-defined chunks.

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Practical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

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Building the Realtime User Experience

The Web is increasingly happening in realtime. With sites such as Facebook and FriendFeed leading the way, users are coming to expect that all websites should serve content to them as it occurs. With this book, you'll learn how to add several realtime features to your site - everything from chat and messaging services to streaming content feeds - without making significant changes to your existing infrastructure. Moving towards a realtime model doesn't mean just updating content in your web browser. It requires getting the content to users as quickly as possible and letting them interact with it on their own terms. "Building the Realtime User Experience" explores several practical web-based examples of realtime - including how realtime works and how to build it using Tornado, Comet, PubSubHubBub, App Engine, XMPP, AWS, and other technologies. Learn how to build a homepage that aggregates short updates into a larger format. Use the Comet web development model, which enables a web server to push data to a browser rather than having the browser request it. Understand the unique requirements for setting up a basic chat service. Discover the advantages of web apps outside of the browser, based on SMS and IM. Also learn how realtime affects web advertising, and how you can measure user engagement to support ads. Build an application that combines several features, including chat, Comet, and more.

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UX Style Frameworks

UX Style Frameworks is a practical guide for the hands-on creation of a Style Framework. This new and collaborative documentation format combines different departments' standards and style guides into a single, unified, and accessible source for all employees. Marti Gold defines Style Frameworks for web and user experience designers, showing what and how much information goes into a style framework. As UX designers and creative directors are charged with ensuring a business's web and mobile output are in line with branding standards, the unification of style guides, code libraries, and pattern libraries is an important aspect to dissolving "design siloes" and creating a unified brand. Each section in the book will identify the current pain points and common internal practices that result in standards documents being ignored and eventually becoming obsolete. UX Style Frameworks provides solutions on creating Style Frameworks that evolve to keep standards current, ultimately resulting in more cohesive brand and product designs. Key features: * Offers a fully functional companion website with a complete Style Framework, showing all examples featured in the book and available for download so that users can start their own Style Framework. * Each section includes information about addressing company politics and policies to help readers navigate those murky waters to ensure buy-in and establishment of Style Frameworks. * Includes case studies that showcase success stories where Style Frameworks were implemented and not-so-successful stories where Style Frameworks were needed, giving readers examples of different ways Style Frameworks can be incorporated into existing workflows.

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