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The Digital Age

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Great reads for the digital-curious.

    Writing on the Wall

    Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today - they also link us to the past.

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    The Art of Social Media

    From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

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    Leave Your Mark

    LEAVE YOUR MARK isn't an advice book - it's a mentorship in 256 pages. Aliza Licht - global fashion communications executive, AKA fashion's favorite 'PR girl' and Twitter phenom - is here to tell her story, complete with The Devil Wears Prada moments, runway shows, and celebrity gown fittings. Licht draws invaluable lessons from her experience, so there's advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. It's personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

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    Social Media and Everyday Politics

    From selfies and memes to hashtags and parodies, social media are used for mundane and personal expressions of political commentary, engagement, and participation. The coverage of politics reflects the social mediation of everyday life, where individual experiences and thoughts are documented and shared online. In Social Media and Everyday Politics, Tim Highfield examines political talk as everyday occurrences on Twitter, Facebook, blogs, Tumblr, Instagram, and more. He considers the personal and the political, the serious and the silly, and the everyday within the extraordinary, as politics arises from seemingly banal and irreverent topics. The analysis features international examples and evolving practices, from French blogs to Vines from Australia, via the Arab Spring, Occupy, #jesuischarlie, Eurovision, #blacklivesmatter, Everyday Sexism, and #illridewithyou. This timely book will be a valuable resource for students and scholars in media and communications, internet studies, and political science, as well as general readers keen to understand our contemporary media and political contexts

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    Blogging for Creatives

    "Blogging for Creatives" is the first approachable, non-techie guide to the blogosphere, complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch. It covers everything creatives need to know about how to design a beautiful, interesting blog that people will want to return to again and again such as how to design, publish and host a blog, as well as keeping it fresh, staying motivated and forging connections with others in the field. Professional advice is highly illustrated with examples of successful blogs, broken down into succinct types that work, helping the reader to identify and develop the style of blog they want.

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    The New York Times Book Of The Dead

    The obituary page is the section many readers first turn to not only see who died, but to read some of the most inspiring, insightful, often funny, and elegantly written stories celebrating the lives of the men and women who have influenced on our world. This book, for the first time, chronicles the lives of these history-makers from the past 160 years through the obits page of The New York Times, one of the most talked about and lingered over sections of the newspaper. Arranged into sections like People of Letters, Entertainers and Performers, Politicians and Leaders, and the Infamous, the selected obituaries, hand-picked by obituaries editor, Bill McDonald, include fascinating lives from recent history -- from FDR to Winston Churchill, Marilyn Monroe to Robin Williams, Albert Einstein to Robert Oppenheimer, Princess Grace to Lady Di, Al Capone to John Gotti, and more than 300 more including some lesser-known but remarkable people who's compelling lives and inventions have impacted the world. Also included is a web-key which allows instant access to an exclusive website featuring 10,000 selected obituaries which are easily searchable by name, theme, dates, and more. Designed with 150 black-and-white photographs, this tomb-sized book plus website package is the perfect gift.

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