Letting Go of the Words
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Banish Your Inner Critic
Creativity is essential skill for today?s professionals. It inspires innovative thinking, effective problem solving, and fresh ideas. http://marketeer.kapost.com/content-marketing-hiring-infographic/
According to a survey by FastCompany.com, approximately 60% of CEOs polled cited creativity as the most important leadership quality, compared with 52% for integrity and 35% for global thinking.
Author Denise Jacobs is an in-demand speaking with a roster of 25 appearances a year worldwide.
Jacobs leads trainings on creativity and innovation for top tech companies worldwide including Google, Facebook, FastWeb.It, Automattic, GitHub and Groupon.
Designing the Moment
The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, Jr., author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.
Thoughts on Interaction Design
Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. These connections may be thought of as interactions that, in aggregate, make up behavior, and are beginning to hint that a field known as design is a legitimately separate area of study alongside science or art. This text defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline. It discusses the role of language, argument, and rhetoric in the design of products, services, and systems. This idea of language is extended to poetry, and the idea of a poetic interaction that affects not only the mind and body but also the soul is introduced. The text examines the process Interaction Designers in approaching complicated problems related to behavior and time. This process includes structuring large quantities of data, thinking about users, and attempting to support human behavior as it unfolds over time.
Finally, the text prescribes a purposeful extraction of Interaction Design from the confines of business to leverage the design process for social, political, and economic problem solving. *Provides new and fresh insights on designing for behavior in a world of increased connectivity and mobility and how design education has evolved over the decades *Maintains the informal-yet-informative voice that made the first edition so popular
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
The Design of Everyday Things
A fully updated and expanded edition of Don Norman's classic and influential work, which pioneered the application of cognitive science to design.
Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves, but in design that ignores the needs and psychology of people. Fully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how-and why-some products satisfy while others only disappoint.