Every day thousands of passionate developers come up with new startup ideas and lack the branding know-how to make them thrive. Lean Branding is their Phone-a-Friend lifeline. This book is a practical toolkit to building your own robust, dynamic brands that generate conversion without having to hire an agency. It features over 1000 DIY branding tactics, tools and inspiring case studies for startups that need initial customer traction. It works as a complement to The Lean Startup and the Business Model Canvas.
Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing.
How Brands Grow
Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Getting Everything You Can Out Of All You've Got
The book is a collection of today's most successful business growth ideas that will enable everyone to identify the hidden assets, overlooked opportunities and untapped resources that will guarantee phenomenal growth for their business. Packed with case histories, examples and groundbreaking ideas, Getting Everything You Can Out of All You've Got will revolutionise your business - whatever its size. Includes today's top strategies for growth; Shows you how to adapt profit-orientated practices to suit your own business; Includes personal and career advice to help you get everything you can out of life; Brings together the most powerful, effective, timely and state of the art ideas; Written by Jay Abraham, the world-famous direct marketing phenomenon.