Retail Marketing Strategy
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.
Taking in five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level.
If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.
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Key Performance Indicators for Dummies
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry.
* Learn to design KPIs that are unique to your business and fit closely to your strategic objectives * Determine which KPI questions you should be asking to achieve the right insights for your business * Learn the specific KPIs that are appropriate for different business circumstances * Turn KPIs into deep insights by mastering related reporting and communications practices KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.
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Family firms are to be found in every sector of commercial activity. Commitment, family values and pride in the business are typically their special strengths, yet they also face major challenges in reconciling the needs of the business with those of the family.
Drawing on the author's extensive experience of working with and advising some of the world's most successful business families, this new and updated edition of Family Enterprises: The Essentials explains the pitfalls, tensions and competing demands that destroy too many family businesses. These problems can be avoided, and Peter Leach reveals the techniques and strategies needed to do so. Running a successful family business is always a huge challenge, but this book offers real insight and guidance on how to keep both business and family united and buoyant.
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Zig Ziglar's Secrets of Closing the Sale
Doctors, housewives, ministers, parents, teachers ... everyone has to -sell- their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale--how to make them say -Yes, I will!-Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods: Over 100 successful closings for every kind of persuasionOver 700 questions that will open your eyes to new possibilities you may have overlookedHow to paint word pictures and use your imagination to get resultsProfessional tips from America's 100 most succesful salespeopleDo what millions of Americans have already done--open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!
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Finance and Accounting for Nonfinancial Managers, 7th Edition
Packed with step-by-step examples and illustrative case studies, and updated to reflect the latest changes in economic policy and the financial landscape, Finance and Accounting for Nonfinancial Managers is a nuts-and-bolts guide for managers, entrepreneurs, seasoned executives, teachers, and students alike. William G. Droms and Jay O. Wright's definitive guide to financial analysis and management is now revised throughout and features a new chapter on the Dodd-Frank Act and JOBS Act, bringing the book up to date for the post-recession economy while still covering all major aspects of financial management, including: Reading a Balance Sheet Mastering the Accounting Cycle Making Long-term Investment Decisions Conducting Breakeven Analysis for Profit Planning Calculating the Cost of Capital Evaluating Closely Held Companies and much more.
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The 30 Day MBA in Business Finance
The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering thirteen key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial strategies and special topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you.
With guidance on understanding financial reports, assessing the credit worthiness of business partners, determining profitable strategies, raising finance and ensuring proper records, The 30 Day MBA in Business Finance contains everything you need to eliminate gaps in your financial knowledge, think like a financial strategist and become a top manager.
Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
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The personal mba: a world-class business education in a single volume
This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin'Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com
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