The Hidden Persuaders by Vance Packard

The Hidden Persuaders Paperback Jul 1 2007

By Vance Packard
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Paperback
$11.75 USD

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

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Product Details

Format
Paperback
Publisher
Ig Publishing
Publication date
Jul 1 2007
Language
English
Pages
240
ISBN-13
9780978843106
ISBN-10
097884310X
Weight
225g
Dimensions
152mm by 229mm

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