Netflixed by Gina Keating

Netflixed The Epic Battle for America's Eyeballs Paperback Sep 30 2013

By Gina Keating
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Paperback
$12.68 USD

The inside story of Netflix s incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success or even survival is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important."

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Product Details

Format
Paperback
Publisher
Portfolio
Publication date
Sep 30 2013
Language
English
Pages
292
ISBN-13
9781591846598
ISBN-10
1591846595
Weight
181g
Dimensions
140.0mm x 216.0mm