Mindmapping China by Jeanne Boden

Mindmapping China Language, Discourse and Advertising in China Paperback Jan 15 2011

By Jeanne Boden
Paperback
$30.56 USD

Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication-it also imbeds cultural rules-the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China

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Product Details

Format
Paperback
Publisher
VUB University Press
Publication date
Jan 15 2011
Language
English
Pages
235
ISBN-13
9789054876908
ISBN-10
9054876905
Weight
408g
Dimensions
155.0mm x 236.0mm