Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (& Other Social Networks) Paperback Jun 1 2011

By Dave Kerpen
This product is not available.
View all 2 formats and editions
Paperback
Unavailable

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

Need Help?

Shipping Information Bookwitty Returns and Exchanges

Product Details

Format
Paperback
Publisher
McGraw-Hill Professional
Publication date
Jun 1 2011
Language
English
Pages
288
ISBN-13
9780071762342
ISBN-10
0071762345
Weight
374.0g
Dimensions
154.0mm x 228.0mm