We think that you are in United States and that you would prefer to view Bookwitty in English.
We will display prices in United States Dollar (USD).
Have a cookie!
Bookwitty uses cookies to personalize content and make the site easier to use. We also share some information with third parties to gather statistics about visits.
The Content Machine : Towards a Theory of Publishing from the Printing Press to the Digital Network by Michael Bhaskar

The Content Machine : Towards a Theory of Publishing from the Printing Press to the Digital Network

By Michael Bhaskar

. ‘[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting task. The book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. […] Bhaskar’s treatment of familiar problematics [is] refreshingly well-reasoned and well-argued.’ —Aaron McCollough, Journal of Electronic Publishing ‘In his bold and innovative book Michael Bhaskar tackles some of the big questions that surround publishing. He takes the reader on a quest for a unified theory of publishing, arriving at the Content Machine, which takes account of both its history and the challenges it faces from digital media.’ —Angus Phillips, Director, Oxford International Centre for Publishing Studies ‘Scholarly yet utterly lucid, the dazzling generosity of Bhaskar’s historical reference is matched by his incisive understanding of contemporary challenges.’ —Alex Butterworth, Founder/Managing and Creative Director, Amblr ‘Michael Bhaskar brings his considerable experience as a digital publishing professional to inform a fascinating theory of publishing with broad historical scope.’ —Dan Franklin, Digital Publisher, Random House Group

Bookwitty recommends

Related Books

Do you know any books that are similar to this one?