The 5 Best Books to Help you Build an E-commerce Platform and Start Selling Online


In order to venture into e-commerce you will need to take on a slew of business and technical challenges. A heap of information and resources are available online to help guide you through this process. But having too many options can sometimes work against you, as you don’t know where to start.

Running an e-commerce solution doesn't have to be complicated. This is why we’ve drawn this reading list of the 5 best books to help get you started with e-commerce and selling online.


We’ve covered all of your basis. Each of these books tackles one of the many pillars needed to build your own e-commerce platform, and answer the following questions:

    1. Is E-commerce the right solution for me? If so, where do I even start?
    2. How do I reach out to my target audience effectively?
    3. Can the audience that I am attracting eventually be turned buyers?
    4. Is my platform user-friendly and optimized for online selling?
    5. How should I analyse my data in order for it to help me scale my business?

1. Is E-commerce the right solution for me? If so, where do I even start?

E-commerce: A Beginners Guide To e-commerce by Daniel D'Apollonio

This book will lay out exactly how to go about selling online and establishing your business. Whether you want to set up a C2C (Customer to Customer), B2C (Business to Customer) business, or B2B (Business to Business) business, it is vital to start off with a solid understanding of the concept of e-commerce before making the transition. This way, you’ll be able to hit the ground running, thanks to a solid grasp of the ins and outs of e-commerce.

2. How do I reach my target audience effectively?

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Gary Vaynerchuk is known for his direct and aggressive approach to business. In this book, he shares hard-won advice on how to connect with customers, and beat the competition. Jab, Jab, Jab, Right Hook is described as a blunt blueprint to effective social media marketing strategies that will ultimately connect with your audience.

This book provides in-depth profiles to different social media platforms (Facebook, Instagram, Twitter, Pinterest and Tumblr), helping readers create compelling high-quality content that will increase sale conversions.

3. Can the audience that I am attracting eventually be turned into buyers?

Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt

This book is all about optimisation. It will help you understand your market, your proposition and your delivery channels. Its main goal is to help you create a platform that is seen by the right people, that provides a compelling experience, and ultimately generates a high number of sales. Any e-commerce platform is a work in progress. Convert! makes sure to teach you the importance of testing to improve your site's conversion rate by reaching the right audience.

4. Is my platform user-friendly and optimized for selling online?

Don't Make Me Think by Steve Krug

This book is a must-read for anyone who is building a website or online presence. It is a classic on web usability and user experience. Backed by research, this books provides crucial tips and tricks to improve your website’s general look and feel. From your call to action buttons to displaying clear and concise static content, Steve Krug covers every minute detail, and leaves no stone unturned.

5. How should I analyse my data in order for it to help me scale my business?

E-commerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful E-commerce Business by Tanner Larson

When it is time for you to scale up, this book has the necessary information to help you understand the phases you're going to complete in order to prepare for success. After having worked with over 10,000 different businesses the author Tanner Larson has acquired the necessary know-how to assemble what he calls "the 12 Principles of E-commerce". These lessons teach you how to look at your data in order to grow. Considering your data as your most valuable asset will help you understand your business better and grow as a result of that.

To learn more about e-commerce, check out these articles from our blog:

Constantine Nikolaou

Constantine is a Solution Architect at Bookwitty. He has extensive knowledge of web and product development from conceptualisation to implementation. As an avid reader, he implements the theoretical knowledge acquired from key books towards the success of numerous startups he has worked on.