6 Reasons Why Books are Ideal Products for Bloggers to Market
Nowadays, if you’re a blogger, there are many ways for you to monetize your traffic and generate revenue. Actually, it’s becoming more common to sell products or services. Whether you install a plugin on your blog or sign up to an affiliate program, e-commerce has fast become a great way to generate money online. Depending on the topics you discuss, there’s a wide array of products to promote, from music, to appliances, the list of possibilities is endless.
One of the products you should consider is books. Books are for many reasons the ideal product for any blogger to market. Below, we weigh in on the 6 reasons why recommending and selling books is the best way for you to make money online.
1. The book industry’s not going anywhere
The first story ever written: The Epic of Gilgamesh, dates back to somewhere between 1500 and 1200 BC, so people have been reading for quite some time. With the help of recent innovations like ebooks and audiobooks, it's safe to assume that this habit is not going anywhere.
Today, books are produced in huge numbers, with more than 1.9 million books published in globally per year. Whether you stay up-to-date with the latest releases, or throw back to the classics, you will never have a shortage of books to sell.
2. There’s a topic for every blogger and a book for every audience
When looking to sell products on your platform, you should look for ones that complement your content and personality. Luckily, there’s an abundance of books out there about any topic you happen to be passionate about. Let's put things into perspective: a blog about sports can suggest athlete biographies or health books for example and a food blog can suggest any number of cookbooks.
On another note, we know that different audiences have different interests. For instance, your readers might prefer popular bestsellers, literary classics, or very niche books. Luckily the book market is inclusive and varied enough to help you find the right book target every type of audience.
3. Book price tags might differ, but their value always overtakes the price
The same book can be found in a variety of different formats: print, ebooks, or audiobooks. Yet regardless of the format, books remain relatively cheap compared to other products you can sell on your blog. The average price of each book format is as follows: a printed paperback is around USD 7 (euro 5.9), a printed hardcover is around USD 27 (euro 22.77), an audiobook is around USD 22 (euro 18.56), and an ebook is around USD 7.5 (euro 6.33). Books don't lose value with age and can be re-read many times. This makes the physical and sentimental value they offer higher than their actual price.
4. Books help you engage your audience and keep the conversation going
Books are great conversation starters in the digital and offline worlds. Featuring books on your platform presents you with endless material to engage with your audience. Discussing your recommendations with your readers allows you to build a relationship with them. The stronger your bond with your audience, the more likely they are to purchase your recommendations and come back for more.
The conversation, however, doesn’t end with your followers. Authors, bookshops, even publishers might also want to join in on the discussion. It's important to tag and mention all of these key players you create content around as they may share your content or even want to partner up. As a result this will helping you widen your reach and exposure.
5. Recommending books can help position you as an opinion leader
People tend to trust books when it comes to formulating opinions. This is why students are asked to reference their work with papers and books to convey credibility. Under this same logic, constantly backing up your content theme with books will grant you further credibility around the topic. Your opinion will be regarded as knowledgeable and your blog will become a point of reference to anyone interested in your niche.
6. Books help you churn out content faster
Aside from the direct revenue stream, books present you with endless opportunities for creating content. Whether about old favourites or new releases, book reviews are an obvious addition to your glossary. Another idea can be building reading lists around certain topics, like Italian Crime Novels, or Vegan Cookbooks, or Memoirs of Famous Musicians. These are fun and quick to build and give you a higher chance of generating conversions. The best part about this approach to content creation is that there are so many books out there, you’ll never run out of ideas.
To end, remember that while not all products may fit your niche, books are ideal for you no matter what topic you discuss.
Selling books on your blog has many benefits, namely:
- The book industry’s stable growth
- Books can be matched with any topic or audience
- Books have a high value-to-price standing
- Books help you engage with your audience further
- Selling books helps position you as an opinion leader
- Books present you with endless ideas for quick and easy content
On a final note, choosing the right affiliate program for selling books on your platform can make or break your chances at monetization. Here are our 4 tips to help you make the best choice.
You may also want to check out our very own affiliate program and how it can help you generate revenue by selling books online .