Betty Crocker

Betty Crocker

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Betty Crocker is a fictional character used in advertising campaigns for food and recipes, originally by the Washburn-Crosby Company, today General Mills, an American Fortune 500 corporation which owns the brand name and trademark. Betty epitomizes a motherly, caring and knowledgeable homemaker offering cooking and housekeeping advice. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. On television and radio broadcasts, Betty Crocker was acted by several actresses, most notably by Adelaide Hawley Cumming between 1949 and 1964.

The character was first developed by Marjorie Husted in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.

Described as an American cultural icon, image of Betty Crocker has endured several generations, adapting to changing social, political and economic currents. Apart from advertising campaigns in printed, broadcast and digital media, she received a number of cultural references in film, literature, music and comics.